We’re proud to be a family-owned, three-generation team carrying forward a tradition of quality fishing lures. Fishing has been at the heart of our family for decades, and we know what anglers need when they’re out on the water. Every lure is carefully crafted and refined by people who fish the same lakes and rivers as you do.

We don’t just make lures — we create experiences. From building each skirt by hand to sharing our customers’ big catches, we’re committed to connecting anglers and celebrating their stories. Whether you find us at a local expo or shopping online, our goal is to provide reliable products, helpful guidance, and a community of anglers who love the sport as much as we do.

We combine the knowledge passed down to us with fresh ideas, ensuring that Bitesize Tackle continues to deliver lures that perform season after season. Whether you’re chasing a personal best or teaching someone new to fish, our goal is simple: to help you make every cast count.